“Email is a powerful sales tool for any business owner. And just like any powerful tool, if it isn’t used properly, bad things will happen.”
When it comes to learning what works in getting more prospects to open your email, you don’t have to do very much research before you find that most people will tell you that the answer is what you say in your SUBJECT LINE.
What I want to share with you is that there is a very important step that you have to do first if you want to use “email” as a way of helping you create customers.
Most of the emails I see are all about themselves or their company. How great they are, etc., etc.
No One Cares.
You can’t make your email “All about You” or “What You Provide”.
Your email, and this is very, very important, should be about THEM and the problems you might be able to help them SOLVE.
Sure, subject lines are important. But what is more important is agreeing to the objective you want to achieve with your emails.
I have found that using emails as a way of offering HELP without asking for anything in return has produced the highest ROI yet (up to 2000% more effective).
What I mean is helping my targeted audience solve problems they deal with on a regular basis, via weekly email newsletters.
This has produced, for me, far more positive results over blasting them with emails that say how great my product/service is and then asking them to sell.
So, if you change your objective of your email from getting a sale to building a reputation of helping others to solve their daily problems, not only will you come up with better subject lines that will get opened and read, you will also get more prospects to raise their hand and contact you when they need your product or service.
Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…
If you need step-by-step instructions on how to implement this and other ideas I give on creating customers, just visit Build Your Business Fast Academy and sign up for my one-on-one coaching program.
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