The Secret of “The Bump”: How to Use What You Know To Become Famous and Make Great Money At The Same Time

This week I’m going to write about two concepts that have helped many businesses to create new customers.

The first is to write just as I do.

Become a famous local author.

Wherever your business or service is located, you probably have a local community newspaper.

Also, they have quite a few of the weekly shopper types of papers.  You know the ones that are offered for free.

The next time you go food shopping, check them out, pick up a couple of them, and read them.

You’ll notice many different articles in them, such as home decorating, gardening, investment advice, car repair, health and longevity, etc.

Guess who are the authors of those articles?

You’re wrong if you think that they have professional journalists who write these articles.

Chances are that the authors are local business people.

But they have become different because they have now become the local authority on their specialty.

They have become famous by writing an article for their local paper.

If you own a pet store, why not write an article about pets?

If you do plastic surgery, write an article about that.

If you own a car repair shop, write an article about that.

This is your specialty and you have all the knowledge that you can write about to help others and then you become the authority.

Call the editor/publisher of your local paper and tell them you are an expert in the field, and that their readers would probably really appreciate the information that you can write about.

Better yet, offer to write a weekly column for the paper at no charge.

Tell them that you’ll provide tons of valuable information to their readers in exchange for the byline and your business name, address, and phone number (as well as an invitation for the reader to come visit you) in each weekly article.

That’s it. You’ve now become an author and an authority on what you know.

The second tip is short but sweet.

Pick an item that you offer that carries a large margin. In other words, has a very high profit.

Whenever a customer buys something from you, give them the opportunity to buy the “bump” at a special price.

You will allow them to purchase the “bump” at a special price when they buy anything else.

Another “bump” is at the time of purchase, to offer them a second of whatever they are buying, at a 20% discount.

For example, if someone buys a bag of pet food, tell him or her they can get a second bag for 20% off.

I’m sure you get the picture. It might take a little creativity on your part, but I’m sure you can do it.

The best part about offering the “bump” is that 20 to 30% of the customers will take advantage of the offer.

The key is not to hard sell it.  In a casual voice, just mention it.

Some businesses could have a different bump each week.  Think about it.

If you need step-by-step instructions on how to implement this and other ideas I give on creating customers, just visit Build Your Business Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your business and learn from my years of experience and success, in which I created over 6 million customers. 

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