Here is an idea I have worked on in the past to great success. It is something everyone can do.
Organize a live event in your local market, with half a dozen speakers, each of whom invites guests. They can send out an email to their clients/customers to attend. The stress in the message should be how they will benefit by attending.
The real value of a collaborative marketing effort like this is that each of the participants is responsible to notify their customers about the event.
Prior to the event, I would do the following to prep the customers for the event.
- Send an email to each other’s list, offering a free consultation or a free report.
- Do a guest post for each other’s blog or newsletter.
- Introduce each other to the centers of influence that you each know.
Cooperative marketing is effective because it instantly exposes you to a large group of prospective clients, all of whom have the implied or explicit recommendation of a professional they know and trust.
It’s a great idea so massage it to fit your situation.
Let me know your thoughts on this concept.
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