Choosing You Over Your Competition

If you want to beat the competition and have more customers choosing your business, here are a few things you can do to make your business stand out fro your competitors.

Do you ever wonder why someone chooses your business products or services over your competition?

Short of just giving everything away for free, there is really no way to make sure a customer won’t run away to your competition.

There are a few things that you can do to make yourself, and your products stand out from what your competitors are offering.

  1. Differentiate your offerings from your competition. Be different and unique.  Think of things your competition doesn’t do that you can do then offer those things.

Soon you will be the choice because your clients will want that “extra” that you gave them.

The key is to be different.  Don’t let being chosen left to luck or random selection.

Here are a few more ideas that will help you.

  1. Think of how you can make your services a little more expensive. This may seem like the exact wrong thing to do, but trust me; it is the right way to go.  If you don’t value your service, your efforts, your experience, and your product then no one else will either.

You can add extras in that your competition isn’t offering or isn’t’ capable of offering, but don’t devalue your services just to increase sales, if it’s at all possible.

Price yourself like you know what you are worth.  Trust me, the clients who will value you and what you have to offer and are willing to pay for it will be the clients that you’ll have for life.

  1. Be extremely approachable. I’ve found that potential customers like it when you are very available and responsive to their questions and needs.

When you are trying to land a new customer and you reach out to them via phone or email and/or respond in a very familiar tone quickly to an email question that they may have, you have already started to process of winning them over.

Personalize the response.  It doesn’t take much more effort on your part but it means a lot to a customer who is trying to make a choice.  It sends a message that they are important to you, you provide answers quickly, and that you will be there and available when they need to contact you in the future.

For me that sometimes means Skyping to an individual in another country, but it works and it is worth it.

Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to   and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business. After you subscribe we will arrange a one-hour phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn.  If you aren’t convinced after this phone call, I’ll refund your $20. Guaranteed.