Capturing Post-Purchase Opportunities

Now that you’ve finally created the customer, the real fun begins. Many individuals in business think that once a person becomes a customer, their job is over.

They are missing crucial additional revenue opportunities by failing to engage in post-purchase communications.

Engaging customers immediately after they make a purchase creates an opportunity for add-on recommendations.

It’s also important to remember to send a welcome email to them.

The following should be followed:

  1. First, have a system of timely follow-up communications. After a customer makes a purchase, you can follow up with personalized suggestions for products they may be interested in based on that purchase. By sending out a timely “Thank you for your purchase” email, you can suggest products that would complement the recently purchased items or products.
  2. The next is, you now have an opportunity to ask them to complete a survey. Once your customer has received the product or used your service, send them a survey asking for feedback on their experience.  Or, you can ask them what motivated them to make their purchase from you rather than your competitor. This way you can create your Unique Selling Proposition or USP.

I see so many business owners lose in this post-purchase step. There is so much additional revenue that can be gained by having a systematic follow-up procedure after a person becomes your customer.

And never ever forget to communicate with this customer consistently, at least once a quarter if not more often. Never ever let them think you forgot about them.

Well, that’s it for this Issue. Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step-by-step instructions on how to implement this and other ideas I give on Creating Customers. Please go to   and sign up for my one-on-one coaching program. You can’t lose by investing just $20/month in the growth of your business. You probably Tip more than your investment each month. Invest in the growth of your business. After you subscribe we will arrange a one-hour phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn. If you aren’t convinced after this phone call, I’ll refund your $20. Guaranteed.