A member of my coaching program asked me if Testimonials are effective? 

My response was as follows, and for those of you who aren’t in my coaching program yet, I wanted to share it with you also.

If your customers or prospects don’t believe you, you will never sell a thing. The best way to use credibility is through testimonials.  There are basically two types of testimonials that you should use.  There is the outcome testimonial and testimonials that overcome objections.

By the way, there are laws that you must check out that govern outcome testimonials.  You should check these out.

That being said, outcome testimonials are just as the words imply.  They are the results someone gets from using your product or service.

Here’s an example:

“The weight loss product I bought from you has helped me lose 25 pounds in 30 days.  I can now fit into the bikini I wore when I was 18 years old”.

Because of the laws governing outcome testimonials, I only use testimonials that overcome objections.

Here’s an example:

“Ken, when I got the 4th module in the coaching program, I was reluctant to send out grabber letters. However, all of my doubts were erased when I saw the results of my first campaign”.

Here is something to consider:  Write down all the reasons why somebody wouldn’t buy your product or service.  Then get testimonials from your clients that overcome each reason why.  You will see your results soar just by using this one idea.

Well, that’s it for this Issue.  After you have implemented this strategy in your business, let me know the results.  Better yet, email me your Testimonials.

If you need step-by-step instructions on how to implement this and other ideas I give on creating customers, simply go to this training page.

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