What to learn from the Coke fiasco
July 16th, 2021
I was just thinking about why Coke made the decisions they made when they took the old Coke off the market and instead created New Coke, and it turned out to be a disaster. I googled Coke and found out some interesting information that I feel pertains to all of us that are in business. […]
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Are Your Employees Your Ambassadors?
June 23rd, 2021
I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following. “Southwest’s communication, its message, is its people.” That means that they have trained their employees to be the ambassadors of their company. If any of you have flown on Southwest, you know what I mean. Whenever […]
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A secret for getting known on LinkedIn
May 10th, 2021
If you are on LinkedIn, you joined to use this social media venue to create potential customers. The greatest stumbling block has been that many of you think that it’s wrong to self-promote yourself and/or your company. I have to agree with you. I also found it difficult. So, I didn’t pursue self-promotion. Instead, […]
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How to Grow & Sustain Your Business During the Pandemic
April 30th, 2021
In this Question and Answer Session, Ken Varga discusses key ways to grow and sustain your business during the COVID-19 pandemic. Ken Varga, has built 35 successful, profitable businesses in his career of 38 years. One of Ken’s off-line businesses had over 460,000 ongoing customers. He has also developed and sold multiple businesses for over […]
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