Doing A Live Event Soon? (Try this)
February 2nd, 2023
Here is an idea I have worked on in the past to great success. It is something everyone can do. Organize a live event in your local market, with half a dozen speakers, each of whom invites guests. They can send out an email to their clients/customers to attend. The stress in the message should […]
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How to Ask, Add, and Multiply Added Value to Your Business
January 10th, 2023
What exactly is “added value”? Well, added value or “upsell” or anything you want to call it… To me, it is adding onto a sale after a person purchases. Here are a few examples: In retail, it could be when a purchase is made for suede upholstery. You could ask, without hard selling and […]
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#1 Secret to Customer Loyalty
December 27th, 2022
You probably know the book and movie adaptation of “Hunger Games”. Well, my daughter gave me the book to read, and one of the thoughts that occurred while reading it, was that this is a great example of customer loyalty and how to get your customer to be passionate about referring everyone they know to […]
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Turning Prospects Into Customers
December 5th, 2022
Every business owner has that desire to turn prospects into customers. Here’s a way to network without leaving your place of business or office. You can utilize social media to do this but I’m going to talk about using the phone to accomplish this. Create a list of prospects you want as your customer or […]
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A Brilliant Joint Venture Idea
October 21st, 2022
Here’s an idea I suggested to an advisor when he hired me as a consultant. It resulted in bringing in 10 new customers each month – and is still bringing them in – because he is constantly doing the same thing each month. All of us have a favorite restaurant we all go to […]
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Putting Your Business in Warp Speed Through Reversed Risk (Part 2)
October 6th, 2022
Let’s continue on this very important topic of risk reversal. In the last issue, I gave you the first method of reversing risk. The Total Monetary Risk Reversal method. The next one is the “Better than total risk reversal”. In this approach, you, the seller, not only guarantees a complete refund if the buyer is […]
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Putting Your Business in Warp Speed Through Reversed Risk (Part 1)
September 14th, 2022
Many of you have asked me to write more about reversing the perceived risk that your customers have, so I’m going to do that over the next two blogs. In my coaching program, I’ve received many email messages and faxes, where my subscribers asked me to address and write about some of the problems they […]
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Best 2 Ways to Communicate and Build Relationship With Your Customers
September 1st, 2022
When a prospect becomes a customer by purchasing from you, that person should be in your database and contacted repeatedly over time. Unless they ask you to stop contacting them. If the way you contact them is right, then they won’t ask you to stop contacting them. Send them coupons, deals for past customers only, […]
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Why should someone do business with you and not your competitor?
August 19th, 2022
What is it that will motivate a prospect to contact you for business? It’s called your competitive edge. How does one create a competitive edge? It is a process where you sit down and over a period of time, normally a month, you go back to the question, then write down what makes you […]
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Words That Sell: Killer Classified Ad Copy
August 10th, 2022
If you do any type of advertising, you should brush up on “Selling Words”, the words that sell (whether we know it consciously or not). Is your customer intrigued by your ad? Or is it just another long line of boring ads? A poorly written, unedited ad is as bad as no ad at […]
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