Words That Sell: Killer Classified Ad Copy
August 10th, 2022
If you do any type of advertising, you should brush up on “Selling Words”, the words that sell (whether we know it consciously or not). Is your customer intrigued by your ad? Or is it just another long line of boring ads? A poorly written, unedited ad is as bad as no ad at […]
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Would You Like More Referrals?
July 28th, 2022
I just have to share this experience with all of you. My wife Barbara decided that we needed our Great Room repainted. She said the white paint wasn’t looking so good. So I decided to contact a few painters. I literally went into the Yellow Pages and called over 30 painters who had […]
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Be likable, be consistent, be above the crowd!
July 21st, 2022
1. On being likable… When people like you, they naturally want to interact with you. Many want to connect with you and support you and are willing to give you their time in order for you to convince them to become your customer. Likability is driven in part by familiarity. This means that the more […]
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Give it Away for Free?
June 21st, 2022
I often times have written of a marketing technique where, if it’s possible, that you give your product away free. Today I want to share with you an experience I had at my local jewelry store. There are actually two lessons I want to share with you. I just got back home after […]
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7 Other Ways to Grow Your Email List
May 31st, 2022
Here are some ideas for growing your email list so that you can be in constant communication with your prospects and customers. Email, when used properly, is really a great way to increase your sales and profits. A single email sent to a list of people who have asked to be on your mailing list […]
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How Not to Do Business
May 16th, 2022
Last week I had a very bad restaurant experience. I’ve known the owner of this restaurant since he was a kid helping his parents in their Deli. Six weeks ago he opened his restaurant. I’ve been there 9 times already with at least 6 people in our party. I’ve also recommended this restaurant to […]
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How to Lose a Prospect [7 Deadly Marketing Sins]
May 4th, 2022
There is a very short window of time that you have when you initially contact a new prospect by telephone or in a face-to-face meeting. If you fail to make an impression quickly, you have tuned them out. Here are some of the things I’ve experienced that the prospect lost my attention quickly… Opening […]
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How to Make Business Want to Come to You
April 13th, 2022
At many seminars, I’ve heard the statement, “ Your marketing’s most important function is to promote your product or service.” I disagree. I feel that the most important function of your marketing should be to establish that you are knowledgeable and can be trusted. Do you do business with someone you don’t trust? Even if […]
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Why I Love This Bad Economy
March 30th, 2022
I heard this statement made by a very astute entrepreneur whom I respect a lot. When he made this statement I wondered what he meant. In a simple sentence, he said, “Say Goodbye to Former Competitors.” A bad economy causes a lot of pain. A lot of people and industries are suffering as never before, […]
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How to Increase Profits by Getting Rid of Bad Customers
March 8th, 2022
We have all heard the saying, “The Customer is Always Right.” Well, I disagree with that statement. Customers are not always right. Great customers are the ones who contribute to the bottom line of your company. A great percentage of your customers occupy a great part of your time, but little to your bottom […]
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