A secret for getting known on LinkedIn
May 10th, 2021
If you are on LinkedIn, you joined to use this social media venue to create potential customers. The greatest stumbling block has been that many of you think that it’s wrong to self-promote yourself and/or your company. I have to agree with you. I also found it difficult. So, I didn’t pursue self-promotion. Instead, […]
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How to Grow & Sustain Your Business During the Pandemic
April 30th, 2021
In this Question and Answer Session, Ken Varga discusses key ways to grow and sustain your business during the COVID-19 pandemic. Ken Varga, has built 35 successful, profitable businesses in his career of 38 years. One of Ken’s off-line businesses had over 460,000 ongoing customers. He has also developed and sold multiple businesses for over […]
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Why Stories Sell More Products than Marketing
April 27th, 2021
“All Marketers Tell Stories.” I was recently reminded of Seth Godin’s book with the same title the other day when I was looking at new cars… The salesman was very polite and talkative. Which isn’t bad. He started telling all kinds of stories, and when I asked him for further information and where I can […]
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An Unknown Secret of Customer Service
April 2nd, 2021
I hate it when things go wrong. I’m always positive and when something goes wrong it totally throws me off. This could always happen when you have an angry customer, who has been let down by some part of your product or service. Don’t panic. This could be an opportunity to show them how […]
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Don’t Do These 3 Things if You Want to Profit from Your Social Networking Profile
March 3rd, 2021
In prior blog posts on social networking, I mention how to use it for marketing. Today, I want to go over three things that I found people are doing, that you shouldn’t be doing. Sharing too many personal details.If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be sharing […]
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Becoming a Fearless Business in Uncertain Times
January 11th, 2021
Today is very uncertain. We recently heard of the new strain of the COVID virus. Then there’s the unfortunate crash of the Sriwijaya Air jet about 12 minutes after take-off from Indonesia. And the crazy thing is, it’s only half of the first month of 2021! Nobody knows what happens next, that’s for sure. And […]
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10 of My Best (and Proven) Tips for Growing a Small Business on a Budget
December 8th, 2020
Behold… my ten most kept, most widely used, and most proven tips for ANY business owner – regardless of niche – to grow your business or company even on a tight budget. Make a journal. If you don’t have a journal, I would suggest that you purchase one at your local store. If not, grab […]
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Are They Buying or What? 4 Steps to Convincing “Almost Customers” To Do Business With You
November 10th, 2020
All of us have a hoard of prospects that were initially attracted to us for some reason or another. It could have been your ad that attracted them. A direct mail piece. Or any other method you might have used to attract that prospect. Once you have attracted that prospect to look at you, they […]
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How to Create A Customer Before Your Competition
October 26th, 2020
When I had my 35 companies, I created ways to be in touch with them constantly. At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button. One of the companies I had insured over 600,000 nurses […]
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Top 4 Techniques to Get Critical Customer Feedback
September 20th, 2020
If you can get accurate and worthwhile information from your customers, you will put yourself way ahead of your competition. There’s an old saying, “Information is King.” Here are a few ways to get this valuable information: 1. Ask them. The easiest and simplest way to find out what your customers want from your service […]
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