Speak Directly to Your Ideal Customers

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Speak Directly to Your Ideal Customers

November 6th, 2018

Do you ever wonder why your marketing message does not produce the kind of results that you were hoping for? Have you ever considered that you might not be speaking to the right group of people or perhaps the wrong language? The first thing you need to do is define and identify your ideal customers. […]

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The Power, Performance, Presence, and Rewards of “Thank You”

September 16th, 2018

Your business can be one that sells online or it could be products you sell at parties, or one to one at lunch or in homes. There are many ways to market your business. Whatever way, one of the most important items that I never really see addressed in any articles I read about Business […]

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The Secret “Trigger Word” That Makes More of Your Prospects Say YES, Than Any Other Word in the Dictionary

September 5th, 2018

Today, I’m going to share what I’m convinced is the single most powerful trigger word that make your “Reasons Why” hit home with a much greater persuasive force. To me it is the overlooked word that causes more prospects to say “yes” than any other word in the dictionary. In the past, I’ve reviewed and […]

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Use the Strengths YOU Have

August 15th, 2018

In school, I tried to always sign up for subjects I had knowledge in. Why? Because it made me feel great. This was going to be easy I’d tell myself. But what did your counselors say to you: Take the classes that you were weakest in. While learning new subjects is a great idea, striving […]

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Word Of Mouth Marketing for Your Business

August 1st, 2018

Word of mouth marketing is an effective and inexpensive way to bring in customers/clients. Getting a recommendation about your business from a friend or acquaintance can be a confidence booster potential customers need. Here are a few ways to generate a great word of mouth for your business. Word of mouth drives sales because buyers […]

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How to Trigger the “Yes” Response

June 18th, 2018

Those in my coaching program have learned in module one the various ways to utilize the Law of Reciprocity.   It’s “I’ll do this for you. Then, you do that for me.” The law of reciprocity clearly tells us that we are all bound to repay debts of all kinds.  It is ingrained in all […]

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Identifying Your Target Market

June 1st, 2018

In my coaching program, a member asked me for suggestions on identifying his target market. Your target market consists of the people and businesses that are most likely to buy what you sell. Here’s some suggestions. Identifying your target market is one of the most crucial steps you need to take when you are launching […]

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Just Calling To Say…

May 17th, 2018

I’m going to show you a simple but brilliant way to bring in more business and customers. Revisit your existing and former customers and call to say hello. You go it right.  Call to say hello. That is it. Check in with your former and current customers often and tell them you are calling just […]

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Luring New Leads and Customers

April 2nd, 2018

One of the best ways I know of to lure new leads and customers is with Joint Ventures (JV). Partnering with other businesses that have the same customers you would like as customers creates another source of profit for your business. In the business industry you can refer your clients to an accountant, and the accountant […]

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Referrals: A Gold Mine

March 15th, 2018

Why are happy clients a gold mine?  It’s because they will refer you if you ask them in the right way and use the right words. We all know the value of a referral. You are not spending your time cold calling with referrals. Referrals are what I call WARM. You should design your referral […]

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