Marketing VS. Selling

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SBO Marketing VS. Selling
Marketing VS. Selling

December 14th, 2021

Which is more important? Marketing or selling? Whenever I do a seminar, or when you look at the questions I receive from my subscribers, there’s most often the question of what is more important, selling or marketing? I receive statements such as, “I’ve been going to various seminars, reading many books, and as a result, […]

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SBO-Making your Competition Irrelevant
How to Make Your Competition Irrelevant (and leave them in the dust)

November 27th, 2021

Here are a few ways I’ve used to make my competition irrelevant…   Focus on the moment of truth, the place or position that your products or services will be offered to the customer. For example, if you have a retail establishment, this may be a wall display or a counter display. On the internet, […]

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SBO_Doing Business with Your Company Fun
How to Make Doing Business with Your Company Fun

September 29th, 2021

It always surprises me that most companies never put themselves in their customers’ or prospects’ positions. I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that customer support operator make a […]

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SBO_5 Reasons Why Prospects Stop Reading your Ad before they Buy
5 Reasons Why Prospects Stop Reading Your Ad Before They Buy

September 7th, 2021

Probably 99.9 out of 100 prospects will not spend the time to read your unsolicited ad or direct mail piece.   The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the road” and forces […]

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SBO_Building Your Brand - How to (Efficiently) Introduce Yourself
Building Your Brand: How to (Efficiently) Introduce Yourself

August 25th, 2021

It’s been a while since I blogged about building your brand. Since then, I have received many private emails from members, mentioning their occupation and asking me to come up with a phrase to brand themselves.   This is so very important to anyone who networks or meets prospects that they want as customers. So […]

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SBO-4 Ways To Grow Your Local Business for FREE
4 Ways To Grow Your Local Business for FREE

August 6th, 2021

Create a Company Facebook Page Put up a sign at your location asking patrons to “like” your business on Facebook for a free service or other giveaway. Have a great database software system and email out at least once-a-month special offers. Send anything that will keep your business in your customers mind.  Find nearby businesses […]

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SBO-What to learn from the Coke fiasco
What to learn from the Coke fiasco

July 16th, 2021

I was just thinking about why Coke made the decisions they made when they took the old Coke off the market and instead created New Coke, and it turned out to be a disaster. I googled Coke and found out some interesting information that I feel pertains to all of us that are in business. […]

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SBO_Are your Employees your Ambassadors
Are Your Employees Your Ambassadors?

June 23rd, 2021

I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following.   “Southwest’s communication, its message, is its people.” That means that they have trained their employees to be the ambassadors of their company. If any of you have flown on Southwest, you know what I mean. Whenever […]

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A secret for getting known on LinkedIn

May 10th, 2021

If you are on LinkedIn, you joined to use this social media venue to create potential customers.  The greatest stumbling block has been that many of you think that it’s wrong to self-promote yourself and/or your company. I have to agree with you. I also found it difficult.   So, I didn’t pursue self-promotion. Instead, […]

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How to Grow & Sustain Your Business During the Pandemic

April 30th, 2021

In this Question and Answer Session, Ken Varga discusses key ways to grow and sustain your business during the COVID-19 pandemic. Ken Varga, has built 35 successful, profitable businesses in his career of 38 years. One of Ken’s off-line businesses had over 460,000 ongoing customers. He has also developed and sold multiple businesses for over […]

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