Archive for the ‘Ken’s Blog’ Category

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Why Having a Subject Line in Your Email is 2000% More Effective

July 24th, 2020

“Email is a powerful sales tool for any business owner. And just like any powerful tool, if it isn’t used properly, bad things will happen.” When it comes to learning what works in getting more prospects to open your email, you don’t have to do very much research before you find that most people will […]

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How to Quickly Bring in a Bunch of New Customers (Without Breaking a Sweat)

July 13th, 2020

I’ve been teaching the value of this “technique” for many, many years because it is an incredibly effective way to put people in your business and increase your customer base. I put “technique” in quotes because it’s not a technique so much as common sense. You don’t have to study or practice it. You don’t […]

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A Secret to Convince Everyone to Connect with You

June 29th, 2020

I’m often asked on my coaching calls, “Why do people who are visiting my various social media platforms aren’t communicating with me after that first visit?”   This is a problem many business owners have. It’s just not enough to just say “Follow us on Twitter” or Like our Facebook Page”.  You have to give […]

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Blogging for riches

June 16th, 2020

Have you ever heard of a “Fatkini?” I never did before but I heard of a woman named Gabi Gregg. Blogging in a fatkini has made her very wealthy. She is a plus-sized woman who specializes in blogging about the plus-size fashion industry.  Gabi was blogging for quite a while when she had an epiphany. […]

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3 Areas to Automate Your Profits In (#3 is critical to grow your business)

April 29th, 2020

I’ve always been a firm believer in fully automating my website and so should you. You can then focus on the marketing side of things and not the maintenance side. That is the main reason why I believe in automation.  The internet provides three very powerful elements in the marketing world that no other marketing […]

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Are You Better than the Competition?

April 13th, 2020

In my last coaching program, I asked the audience how they knew that they were better than their competition. Many responded positively. Then one member asked me, “Ken if you were opening up a hamburger place, and you had to make it successful, what would you do, since on each corner, within 10 blocks there […]

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A Secret Very Few Business Owners Use

March 25th, 2020

When I was building my companies, I often would ask myself the question, “Why would someone want to do business with me?” I surprised myself with the many answers I came up with. But the one that always resulted in customers was the “Attraction I set up for them to become my customer.” It doesn’t […]

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Are You Available to Your Customers When They Need You?

February 26th, 2020

24.7.365 That is the minimum acceptable availability time you should offer. Ever order anything on the internet after 10 o’clock at night? Of course, you have.  Everyone has. Could you have gone out to the store at 11 o’clock at night? Or bought that toy at midnight? People buy automobiles nowadays at 1am and think […]

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3 Essential Elements To Making A Sale

February 12th, 2020

If you are a relationship-oriented business owner, there are three essential elements to making a sale. If you are missing one element, you either won’t make the sale or possibly wish you hadn’t made the sale at some point in the future. The three elements are Chemistry, Timing, and Money. Chemistry is a rapport or […]

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Got satisfied customers? No, you got “vulnerable” customers

January 28th, 2020

One of the main reasons “customer satisfaction” is a meaningless statistic is that it is not predictable, let alone measurable, as related to business growth. Right about all customer satisfaction people, from marketing to award companies, are saying to me that I am a “know-nothing” human who has no concept of business. “You must have […]

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