Becoming a Fearless Business in Uncertain Times
January 11th, 2021
Today is very uncertain. We recently heard of the new strain of the COVID virus. Then there’s the unfortunate crash of the Sriwijaya Air jet about 12 minutes after take-off from Indonesia. And the crazy thing is, it’s only half of the first month of 2021! Nobody knows what happens next, that’s for sure. And […]
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10 of My Best (and Proven) Tips for Growing a Small Business on a Budget
December 8th, 2020
Behold… my ten most kept, most widely used, and most proven tips for ANY business owner – regardless of niche – to grow your business or company even on a tight budget. Make a journal. If you don’t have a journal, I would suggest that you purchase one at your local store. If not, grab […]
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Are They Buying or What? 4 Steps to Convincing “Almost Customers” To Do Business With You
November 10th, 2020
All of us have a hoard of prospects that were initially attracted to us for some reason or another. It could have been your ad that attracted them. A direct mail piece. Or any other method you might have used to attract that prospect. Once you have attracted that prospect to look at you, they […]
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How to Create A Customer Before Your Competition
October 26th, 2020
When I had my 35 companies, I created ways to be in touch with them constantly. At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button. One of the companies I had insured over 600,000 nurses […]
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Top 4 Techniques to Get Critical Customer Feedback
September 20th, 2020
If you can get accurate and worthwhile information from your customers, you will put yourself way ahead of your competition. There’s an old saying, “Information is King.” Here are a few ways to get this valuable information: 1. Ask them. The easiest and simplest way to find out what your customers want from your service […]
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The Most Important Element in Any Business (It’s Not About Making Profit)
September 7th, 2020
Stop for a moment and ask yourself this question… “What is the purpose of my business?” Most individuals would say, “To make a profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they only […]
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How to Get Your Customers to Always Like You (And Always Buy From You)
August 25th, 2020
Two weeks ago I had to fly to Salt Lake City and since I arrived at the airport early, I decided to go to the Airlines Club in the Concourse. I sat down and opened my computer to write another article for you. When all of a sudden, something caught my eye. There were three […]
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How to Get More Sales Using a Marketing Funnel (And What Sequence to Use)
August 11th, 2020
A systematic approach is the way you should market your business. You might ask yourself, “ Why should I use a Marketing Funnel?” The most important reason is that it results in more sales. And more sales means more profitability. That should be reason enough, but the real question is why do you get more […]
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Why Having a Subject Line in Your Email is 2000% More Effective
July 24th, 2020
“Email is a powerful sales tool for any business owner. And just like any powerful tool, if it isn’t used properly, bad things will happen.” When it comes to learning what works in getting more prospects to open your email, you don’t have to do very much research before you find that most people will […]
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How to Quickly Bring in a Bunch of New Customers (Without Breaking a Sweat)
July 13th, 2020
I’ve been teaching the value of this “technique” for many, many years because it is an incredibly effective way to put people in your business and increase your customer base. I put “technique” in quotes because it’s not a technique so much as common sense. You don’t have to study or practice it. You don’t […]
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