Archive for the ‘Ken’s Blog’ Category

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Is Your Welcome Email Sending the Right Impression to Subscribers?

September 4th, 2019

The welcome message you send to subscribers after they sign up for your mailing list will be the first email they receive from you. The question you have to ask yourself is, “Is it making the right first impression?” As a business owner, you know how important a first impression can be. Whether it’s the […]

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Letting Others Do The Selling For You

July 1st, 2019

I think I’ve been a salesman most of my life. I started selling very early in my life and there aren’t too many days since that I haven’t been selling. There are times I think I’m very good at selling. Over the years I’ve been paid very well to train others in my sales techniques, […]

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Niche Marketing and its Power

June 19th, 2019

There is an old adage, “When everybody’s your customer, nobody’s your customer,” and it is absolutely true and very important. Only giant companies have the resources necessary to market a product or service to everybody who can buy it, and it is a terrible mistake for small companies and entrepreneurs to market “broad.” When I […]

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Pain-free Selling?

May 31st, 2019

My insurance agent came over last week to update my portfolio of policies. I like to make sure I am more than covered. I consider insurance an asset, not an expense. Peace of mind and protection, not a cost. I also consider insurance among the toughest sales in the world. No one wants it, and […]

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Prospecting is a Form of Service

May 17th, 2019

Sometimes people ask me if they should have a statement of purpose. My response is sure, a statement of purpose is a good thing. And, if you really want it to have some punch and meaning, you need to start with the big picture. A sense of purpose or a feeling about your purpose is […]

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The Power of Expanded Usage

May 2nd, 2019

I’ve often used the term “expand usage” a lot because it is important and quite often ignored by many businesses. For example, the restaurant that has a great lunch business: What is done to get those customers to come in for dinner? Consider a very simple, mundane business like dry cleaning. We probably spend a […]

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The Power of Pauses

April 15th, 2019

People understand in the pauses. There are several important aspects to this statement. One is that people can’t buy whatever you are presenting unless they understand it enough to be comfortable going forward and two, when you explain something to people, they need time to absorb each key point. If you run the key points […]

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The Question that Creates the Most Sales…

March 26th, 2019

Ask yourself, “What is the question that has the greatest impact on your closing presentation?” It is simply “Why is this important to you?” This is a question that you should have asked before you get to a closing presentation. The answer to this question is what you lead with in your closing. Keep in […]

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What Is Traffic and How Do You Get Some?

February 26th, 2019

When it comes to making money online there are three elements that everyone must have in order to succeed: Something to sell A website that makes the sale People coming to that site and buying   Getting items 1 and 2 set up and in place are as easy as pie. In fact, you can […]

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What Will Keep You From “Getting to The Feeling” Level?

February 10th, 2019

In my experience, I have found that in order to have a 90% closing ratio on my sales, I have to get the customers to verbalize what is important to them and why it is important. If you don’t get your prospective customers to discover and verbalize these critical elements, your closing ration is going […]

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