The Difficulty in Selling to Older People

I’m often asked the following question on my coaching calls: “Why are older people so difficult to sell to?” Communicating with older people can be very frustrating.  The fact is that the earth as it was in the 1940s and 50s is different from today. It was back then that these people developed most of […]

3 Underrated Tools to Grow Your Business and Create More Sales

Many of you emailed me this past week asking me to explain the “Puppy Dog Close” I wrote about recently. What I plan on doing this week is to give you a few Sales Tools that you can use to close the sale. In my coaching program, I’ve received many email messages and faxes, which […]

Bringing in More Customers through Direct Mail

If you are currently advertising using TV, radio, or an ad in the newspaper, you can bring in more customers by also using Direct Mail. Direct mail puts your message right in front of your prospect in their own home or business. If you send the right mailing to the right list at the right […]