Why should someone do business with you and not your competitor?

What is it that will motivate a prospect to contact you for business? It’s called your competitive edge.   How does one create a competitive edge? It is a process where you sit down and over a period of time, normally a month, you go back to the question, then write down what makes you […]

Words That Sell: Killer Classified Ad Copy

If you do any type of advertising, you should brush up on “Selling Words”, the words that sell (whether we know it consciously or not).   Is your customer intrigued by your ad?  Or is it just another long line of boring ads?  A poorly written, unedited ad is as bad as no ad at […]