5 Ways to Keep Your Business Afloat in a Recession

We’ve all been reading over the last few weeks how the bottom is falling out of the stock market and individuals are losing over 30% or more in their 401K or pensions. You might deal with others, as customers, who are now attempting to get you to lower your prices, or when you call one […]

Know What Your Customer Expects Before You Advertise

Most business owners know the demographic information about their customers, but this is only half of the battle.  To me, the most important item is to determine how your customer typically learns about your product or service and what motivates them to buy.   Once you have identified who your likely prospects are, you must […]