Archive for July, 2016

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A Successful Direct Mail Formula

July 20th, 2016

My most popular formula for a successful Direct Mail piece is, state the problem, agitate some, then solve the problem. People mostly are motivated by fear of losing something, or the removal of “pain”, than they are motivated by gain. You want to clearly define the prospect’s problem.  In some cases, your prospect will know […]

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How to Create Powerful Offers That Drive Your Sales Through the Roof

July 6th, 2016

What does a mafia boss know about marketing? Lots.  Do you remember in the movie “The Godfather” when Don Corleone says, “I’m gonna make him an offer he can’t refuse?” It is this simple concept that is the backbone of any successful sales proposition you make.  However, I’d probably leave out the threats of violence […]

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