The Nickel Tour For Your Product or Service

I was recently asked by one of the subscribers to my coaching program the following question. “Ken, you talk about marketing over and over and you give us great ideas on how to sell our products or services, but I’ve seen some products out there that just don’t fulfill their promises. Do you have any […]

Following Your Customers Thought Process

A member of my coaching program asked me the following question last week.  “Ken, I know you stress A.I.D.A. as a formula for creating persuasive letters and copy, but are there other formulas?” Yes, there is.  The following formulas are awesome tools for any entrepreneur that wanted to create the best way to naturally follow […]