Ken's Blog

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    What’s In It For Me? Seeing Into The Future

    Seeing Into The Future

     

    Many of you have asked me what I think future markets would be.  Here’s my answer.

     

    I feel that Children in School, Twenty Somethings, and Seniors

     

    Your marketing messages should be targeting these groups.

     

     

    Children

     

    There are over 83 Million children age 19 and under in the US. 

     

    The opportunities are many when it comes to these children, but education is particularly a hot area.  Faced with state and local budget shortfalls, school districts nationwide are slashing their budgets.  At the same time, it is much harder to get into college than ever before, and parents consider a college education essential to make their kids competitive in the job market. 

     

    The result is parents are eagerly spending on extracurricular programs that help their kids get better grades or learn skills that their schools have eliminated. 

     

    Those Network marketers who have the product that increases “Brain Function” would do well with this market.

     

    Insurance agents should provide earlier ways to save for college educations.

     

     

    Twenty Somethings

     

    The oldest members of this boom that began in 1987 are turning 25 this year and the rest of those boomers are right behind them.

     

    The wedding market and weight loss market will do well here.  Many are getting married so it’s a thriving market for the Insurance Agents in this group.  

     

    Now to my favorite.

     

     

    Seniors. 

     

    Baby boomers just turning 65 isn’t the market I’m talking about.  The real boom is Americans aged 85 and up. 

     

    One of the biggest trends with seniors is that they want to “age in Place.” In their own homes.

     

    The result is that services and products to help them do so will be very hot for the next 20 years or more.  They include in home medical or nonmedical care to assist with activities of daily living, senior day-care programs to get seniors out of the house and socializing. 

     

    Network marketers will do well that have anti aging products and insurance agents have many products they could sell that will fit the needs and wants of this group.

     

    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.buildyourbusinessfast.com  and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

     

     

     

     

     

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    15 April 2015, 14:34
     

    What’s In It For Me? 4 Unique ways to Improve your Email Marketing

    4 Unique ways to Improve your Email Marketing

     

    Now that you are in Business, now what do you do to create customers. 

     

    Though there are various opportunities to get connected with your prospects and consumers, you just have to find the right platform and techniques to get your message out there. 

     

    You should build an effective and easy email marketing campaign to turn your business operations, products, services, and offerings into gripping content that your prospects can’t simply avoid noticing.

     

    Try any of the following email marketing tips to make it happen.

     

    Add WOW to Your Welcome Email.

     

    Let’s assume someone just subscribed to your newsletter or information leaflet.  Now what?

     

    You, like any other business, would certainly send a welcome email to this new subscriber, wouldn’t you?  But let’s think a little out of the box.

     

    Explore a few other effective alternatives to make this first contact more meaningful, interesting, and engaging.  This is your ultimate opportunity to turn a prospect into a permanent customer.  Use a variety of innovative elements to provide your subscribers with the content they find exciting and useful. 

     

    Take your Emails to the Highest Level possible.

     

    Any successful email-marketing program may work like this:  ask for Birth Date, design an email with a special greeting, include an offer, trigger the recipient and enjoy the results.  

     

    Personalize this marketing style with unique content and strategies.  You can include the recipient’s wish list, recently browsed products, and a few recommendations in a birthday email.  Such personalized emails usually go a long way and bring you better results.

     

    If you think Birthday emails are too mainstream, then celebrate “purchase anniversaries” to trigger happy memories for your customer.

     

    Target Different Seasons

     

    Good Friday, Easter, Christmas, Thanksgiving Day, Hanukkah, or Independence Day, regardless of the event or festival, email-marketing campaigns are a good way to convince more people to make purchases. 

     

    You can send them gift guides, gift-wrapping tips, or themed promotional items to make their celebrations simply unforgettable.  This will also strengthen your brand image and bring you additional traffic, better sales, and of course, greater profits.

     

     

    Win Hearts to Win Business

     

    Lastly, Successful email marketing campaigns usually make inspirational stories a vital part of their email messages.  After all, many people enjoy reading the success stories they can relate to.  It will help to highlight the humane side of your business.  So personalize your email message to maintain that personal connection with your existing and potential customers.

     

     

    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.buildyourbusinessfast.com   and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

     

     

     

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    02 April 2015, 12:31
     

    What’s In It For Me? Blogging for Riches

    Blogging for Riches


    Have you ever heard of a "Fatkini?"

    I never did before I heard of a woman named Gabi Gregg.   Blogging in a fatkini has made her very wealthy.

    She is a plus sized woman who specializes in blogging about the plus-size fashion industry. 

    Gabi was blogging for quite awhile when she had an epiphany.  What would happen if she took a picture of herself in a bikini and posted it in her blog?

    She did it and called her post "The Fatkini".

    Gabi's post now became viral and it also landed her an interview on The Today Show.

    After that, things just spiraled upward.  In the Plus Size Fashion Industry, sales of large-sized bikinis exploded.

    Gabi now was able to capitalize on her new found fame.  She launched her own line of Fatkinis.  And it took the plus sized fashion industry by storm. 

    The reason I'm telling you this story is that I've heard from many people in my coaching program how when they went through the module on Blogging, have also become insanely wealthy.  

    This is why I'm posting this blog article as those of you who aren't in my coaching program should have a blog and see the same results.  So don't put blogging down.  Start your own.

    Well that's it for this Issue.  Next time I'll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.buildyourbusinessfast.com   and sign up for my one on one Coaching program.  You can't lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

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    19 March 2015, 20:28
     

    What’s In It For Me? How to Get Tons of Referrals by Throwing Parties.

    How to Get Tons of Referrals by Throwing Parties.

     

    Do you want customers/clients without having to ask?  Would you like a strategy for getting referrals month after month?

     

    Throw a party.

     

    You heard me correctly.  Throw a party.

     

    Here’s what you do. 

     

    Every month give a totally free birthday lunch for your best clients and their FRIENDS.  Your level A clients/customers. I capitalized friends because that’s the important part.

     

    Their friends will be level A clients/customers also.

     

    Can you imagine being introduced to all those new prospects?  This is your chance to get them on your mailing list.  You can now offer to send them articles with valuable information that will help them and build that so important relationship.

     

    At the party, you announce your educational seminar on whatever your products/services are.

     

    Not only do your clients/customers attend, but also those guests at the Birthday party.

     

    Each guest at the Birthday party is a warm prospect.  Everyone that attends your educational event is a hot prospect.

     

    You now have a golden opportunity to get more sales from your present clients/customers and new business from their friends.

     

    The best part of this strategy is that it is easy for the client/customer.  They are not asked for the name of someone who will be exposed to a sales pitch. 

     

    Being introduced to friends at a party make an end run around the asking problem.

     

    Your sales funnel gets filled every month without ever asking for a referral.

     

    Let me know your thoughts on this strategy and if you are having a difficult time creating it, send me an email and I’ll help you.

     

    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step-by-step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.buildyourbusinessfast.com and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

     

     

     

     

     

     

     

     

     

     

     

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    05 March 2015, 02:03
     

    What’s In It For Me? Putting Your Business in Warp Speed Through Reversed Risk Part 2

    Putting Your Business in Warp Speed Through Reversed Risk  Part 2


    Let’s continue on this very important topic of risk reversal.

    In the last issue, I gave you the first method of reversing risk.  The Total monetary risk reversal method.

    The next one is the “Better than total risk reversal”.

    In this approach, you, the seller, not only guarantees a complete refund if the buyers is dissatisfied, but also offers a bonus incentive that the buyer retains even if they seek a refund.  The bonus is usually a product or service that complements the primary reason for the transaction.  It could be something else also.

    Before I give you an example  I want to mention that in my coaching program, I’ve received many email messages, where my subscribers asked me to address and write about some of the problems they were having. Risk Reversal is one of the most asked questions I get. Each month I have given them the step by step methods to solve those problems but also at the same time to build their business by Creating More and More Customers. When you get a few moments, please go to www.buildyourbusinessfast.com and let me know what you think of it.   


    Let me give you an example that I implemented in my Bank:

    We offered a duffel bag as a bonus gift if they came in to open an account.  If they decided not to open an account they kept the duffel bag.  By the way the duffel bag had our name and other benefits we offered printed on it, so no matter where they went, we received free publicity.

    The better than risk free transaction acknowledges and rewards the customer for having enough faith to commit to purchase and use your product.  By creating a better than risk free offer, you increase the appeal of your offer because there is a bonus incentive on top of a risk free offer.

    Let’s go to the next concept.  The Emotional Risk Reversal.

    With emotional risk reversal, you are taking the necessary steps to increase your prospects level of confidence and reduce their fear before they even make a purchase.  This type of risk reversal is used by many professionals because a monetary risk reversal simply isn’t practical. 

    If you are a realtor, it may be impossible to offer a 100% money back guarantee on every house you sell.  But that doesn’t mean you can’t reverse the risk for your clients.

    Using an emotional risk reversal approach, in which you could urge prospective clients to first contact some of your customers, is a very effective method of risk reversal.  Your prospects could ask these previous clients about their overall satisfaction about your service or product.

    Lawyers, medical practitioners, and other professionals can use emotional risk reversal by offering a free initial consultation to potential clients.  If you’re a Dentist, you might run into trouble with your state-licensing department if you tried to guarantee results.

    But, by offering a free initial exam, you get the opportunity to evaluate your potential patient and discuss potential costs without any risk on the patient’s part.  The result is that ore prospects will visit your office, overcome their fears, and become regular, paying patients.

    It never fails to astound me the small number of businesses that never practice risk reversal.  I guess that one reason is fear.  Many people in business lack the faith in the quality of their product or service and they fear that reversing the risk will hurt their business.  They probably fear that people will take advantage of them.

    Please trust me on this point.  I’ve done risk reversal in over 32 successful businesses that I’ve created.  There’s no need to fear risk reversal.  It may sound scary, but I can tell you from experience that you will profit enormously from risk reversal. Believe me when I say that most consumers aren’t looking to take advantage of business owners, all they want is to make a sound and be confident about their decision.

    Let me give you another example about a music store that I consulted with. I created a risk reversal method that created more customers than he ever had before. When a large Towers Music store opened nearby, almost all of the independent music stores were driven out of business.  Except for my client.

    I had him make the following risk reversal offer.  “Our Customers will totally enjoy any CD they purchased or it was FREE with no strings attached.”

    If you purchased a CD from him and didn’t like it, you got your money back.  It was as simple as that. He was flooded with customers who would have normally have gone to Towers.

    The point is, even though you may have a small number of customers who will ask for their money back, these refunds are nothing compared with the tremendous growth your business will have if you create a risk reversal system. 

    In most situations you can also profit from these refunds.  My experience has been that when people want a refund, they only want to move up to a higher level, to a better product or service.

    In my opinion, all refund requests are really opportunities.  Even if they are not an opportunity to up sell to a better product, they are at least a chance to learn something about your business, why they are asking for a refund, and take this knowledge and use it to change your future sales approaches.

    If what I’ve written doesn’t convince you, and your still concerned about what would happen if you created a risk reversal system, then just test it.  You don’t have to make a full-blown commitment.  Do it on a smaller scale.  You can try it out with one salesperson calling on 30 people that come into your business, or with 50 letters you send out.

    You want to find out how many people say yes when you offer risk reversal than when you don’t, and also you want to find out, after you’ve sold your product or service, how many asked for their money back.  You can do this at a very small cost to your company.

    By doing this, you are able to determine your net advantage to offering risk reversal.

    And once you’ve tested this approach and see what effect it has on customers and the sales that it generates, then implement it throughout your business.

    The last thing I want to mention is not to add qualifiers onto your risk reversal system.  Conditions will thwart the very power and advantage this concept offers you.  Don’t make it hard for people to do business with you.  Don’t put any hurdles in front of them and don’t make it difficult for them to start a relationship with you.

    Naturally, it’s okay to require that the product be used within its recommended guidelines.  Beyond that, any fine print you impose on a risk reversal proposition will be counterproductive. 


    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers,  please go to www.buildyourbusinessfast.com  and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.


    If you need help in working on Risk Reversal. Send me an email at kenpbg@aol.com and I’ll try to help you. 





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    18 February 2015, 13:26
     

    What’s In It For Me? Putting Your Business in Warp Speed Through Reversed Risk Part 1

    Putting Your Business in Warp Speed Through Reversed Risk  Part 1

     

     

    Many of you have asked me to write more about Reversing the perceived risk that you customers have, so I’m going to do that over the next two blogs.

     

     

    In my coaching program, I’ve received many email messages and faxes, where my subscribers asked me to address and write about some of the problems they were having. Each month I have given them the step by step methods to solve those problems but also at the same time to build their business by Creating More and More Customers. When you get a few moments, please go to www.buildyourbusinessfast.com and let me know what you think of it.   

     

     

    Reversing the perceived risk of your customer is such a powerful tool, that it will distinguish your business and make it next to impossible for your customers to say “no”.

     

     

    Any business that can take the burden of risk off of their customers can more than double their total number of sales.

     

     

    Whenever any two people get together to transact business, one side is always asking the other to assume most or all of the risk.  You see this often in many negotiation sessions.

     

     

    It’s a simple fact of business also.  But here’s the problem.  When the person who must assume the risk happens to be your customer, the natural inclination is to hesitate, to be uncertain, and not to purchase.

     

     

    What makes customers hesitate?  They are concerned that once they have paid you their hard earned money, your product might not perform or your service will not meet their expectations.  They may also be afraid of looking foolish or being embarrassed if the purchase doesn’t turn out right.

     

     

    All of us have had the experience after purchasing something and telling our friends, spouses, or relatives about the purchase and something goes wrong. We become embarrassed, when they laugh at use for being so stupid for falling for that line the salesman told us.

     

     

    Your prospect’s decision about whether or not to buy will be motivated by two things:]

     

     

    1.    Their confidence in your product or service and:

     

    2.    The level of risk you are asking them to take on in the transaction.

     

     

    Your problem, and challenge, is to creatively figure out the best way you can reduce or even eliminate the element of risk or fear that is going on in their minds. Lowering the level of risk for the purchaser will result in sales.

     

     

    Take away the risk and you get them to say, “yes”. If you do this you can also steal the customers away from your competitors. They will be more inclined to purchase from you than from your competitor because your competitor didn’t reverse the risk of doing business.

     

     

    The most important goal of risk reversal is to get people comfortable in trusting you before they have to make any commitment.  The easier and faster you get people started in a relationship, the more comfortable and trusting they will become, and the faster you will get to a profitable transaction with them.

     

     

    I’m going to give you three ways to Reduce Risk, but there are many others.  You must choose the type of risk reversal offer that’s right for your type of business or industry.  Remember: You make the rules in your business.

     

     

    How do you reverse risk?  Remember that risk reversal is a promise to your prospect or customer that if they aren’t happy, you will do whatever it takes to make them happy.  In prior issues, I wrote about offering a simple money back guarantee.  That’s one way to do it, but there are other ways to reverse risk.

     

     

    Let me go over a few of them.  Please massage them to fit your business and when you think of others, let me know so that I might share them with the other subscribers.

     

     

    Total Monetary Risk Reversal.

     

     

    The most common type of total risk reversal is the money back guarantee, in which the seller promises to refund the buyers money if the product or service doesn’t live up to their expectations. A much more advantageous variation is the “free trail” or “puppy dog” offer I’ve mentioned in the past. This is where the buyer doesn’t spend any money up front.  Instead the purchaser pays only after they have received, examined, and evaluated the product or service over a period of time.

     

     

    If you offer a risk free guarantee in your business, let me stress the following. Be very definitive about what you are guaranteeing.  Many companies simply say, “Satisfaction guaranteed or your money back,” or “You must be satisfied or we will return all of your money”.

     

     

    What does “satisfied mean?” If you don’t define it clearly, you are forcing your customer to figure out what “satisfaction” means or what they should experience.  It’s much more effective to be very definitive in your statements.

     

     

    Here’s an example:

     

     

    Let’s say your selling software.  Don’t simply say to your customers, “Your satisfaction is guaranteed or your money back.”  Instead say, “If our Software doesn’t return your investment in 3 months, just return it and we will give you your purchase price back.”

     

     

    Do you see how much more effective it is?  You have painted a vivid picture in your purchasers mind, defined the outcome, of exactly what the product will do, and they will get their investment back within 3 months.

     

     

    Be very specific in your guarantee, as they will give your guarantee credibility, making your business stand out in the process.

     

     

    I risk reverse everything I sell.  If you come to one of my seminars, you get all the materials up front.  If you don’t feel I’m giving you ten times more in information than you paid by the second morning, you can get 100% of your money back.  By doing this, I’ve found that I’ve more than doubled the number of people who attend.

     

     

    Whenever I do consultations, I stop after 30 minutes and ask the client if they haven’t gotten more than they paid for so far, I want to give you your money back.

     

     

    I do this because I am very confident that I’m performing, so there isn’t any reason in the world why you can’t come up with one or more powerful risk reversals for your products or services.

     

     

    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers,  please go to www.buildyourbusinessfast.com   and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

     

     

    Well, that’s it for this week.  Next week I’m going to continue on this very important topic that will help your sales soar to the stratosphere.

     

     

    Let me know what you think of this concept. 

     

    If you need help in working on Risk Reversal. Send me an email at kenpbg@aol.com and I’ll try to help you. 

     

     

     

     

     

     

     

     

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    04 February 2015, 22:31
     

    What’s In It For Me? A Secret Very Few Business Owners Use

    A Secret Very Few Business Owners Use

     

     

    When I was building my companies, I often would ask myself the question, “Why would someone want to do business with me?”

     

     

     

    I surprised myself with the many answers I came up with.  But the one that always resulted in Customers was the “Attraction I set up for them to become my Customer.”

     

     

     

    It doesn’t require a Magic Pill to make that happen. You were drawn to me because of the valuable information I share with you each month and helping you to grow your business and creating more and more customers by implementing the strategies and ideas I give you. 

     

     

     

    What is the Secret?   It’s Attraction Marketing.

     

     

     

    Attraction Marketing is just another way to attract prospects to you, your product and your services. 

     

     

     

    It’s all about injecting yourself into all that you are doing, so that the individuals feel as if you are a real person and not another faceless name online or offline.

     

     

     

    The most important part of Attraction Marketing is that you are really selling yourself. Not the product and not the service.  It’s all about you as a person.  It’s about how you talk, think and look. 

     

     

     

    When you offer yourself and your knowledge through a success Marketing Campaign, and I must stress, in an effort to genuinely help others, your process will result in a steady flow of prospect, leads and sales.

     

     

     

    But you can’t fake it.   What you are really saying is, “ Here I am.  Let’s talk.”

     

     

     

    Envision it this way.  Say that you are purchasing something at your local Mall and the sales person is really pushing hard to make the sale.

     

     

     

    I’m sure you will agree with me that this type of behavior really repels Customers.

     

     

     

    By the way, the same is true for salespeople who just stand around looking bored. 

     

     

     

    When was the last time you actually bought something because of the sales person? Did they start out with a conversation or ask if they could help you?

     

     

     

    Did they sound polite when you said you were just looking?

     

     

     

    Do you see the difference?

     

     

     

    Even if you weren’t persuaded to purchase something at that moment, you felt as if you had a good experience. 

     

     

     

    We are attracted to people who fulfill our basic needs of acknowledgement, respected and treated well. 

     

     

     

    Now apply that in your enterprise.  That is what Attraction Marketing is. 

     

     

     

    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.buildyourbusinessfast.com   and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

     

     

     

     

     

     

     

     

     

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    21 January 2015, 21:47
     

    What’s In It For Me? Would You Like More Referrals

    Would You Like More Referrals

     

    I just have to share this experience with all of you. 

     

    My wife Barbara decided that we needed our Great Room repainted.  She said the white paint wasn’t looking so good. 

     

    So I decided to contact a few painters.  I literally went into the Yellow Pages and called over 30 Painters who had advertised in the Yellow Pages. 

     

    But I also decided to ask my Neighbors who they might recommend.   Out of the 30 Painters from the yellow pages, only 5 kept the appointment they made with me.

     

    My neighbors recommended 4.  They all showed up for their appointment.

     

    I’m going to share with you Why I chose Ed because he had a unique story.

     

    Ed said, “ In all of the jobs I’ve done, I have found that if I do a great job, you will be happy.  And if I do a great job, we’ve built a relationship and not only will you ask me back when you need additional painting, but your more likely to refer me as Mrs. Jones did.  Mrs Jones was a neighbor.

     

    He asked us many questions. Educated us on the different types of paints. But the important thing is Ed focused on US, Barbara and I, not US the money people.

     

    If you’ve ever experienced Painters, Plumbers, Electricians, and most professionals, you will agree with me that they are in the Transaction business.  They show up. They estimate the job and they do the work. 

     

    Then they leave and that’s that.

     

    But it’s much better to do it Ed’s way and follow in his footsteps and put yourself into the relationship business. 

     

    I know.  Everyone talks about doing this.

     

    But talk is cheap.  Doing it is the answer.

     

    Here’s a suggestion.  Get started by sending out a paper and ink newsletter to your house list.  Soak it with personality, just as Ed did, and most importantly, Ask for Referrals.

     

    It’s really that simple.

     

    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.buildyourbusinessfast.com   and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

     

     

     

     

     

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    07 January 2015, 11:37
     

    What’s In It For Me? Are you Better Than the Competition?

    Are you Better Than the Competition?

     

    On my last coaching program, I asked the audience how they knew that they were better than their audience.

     

    Many responded positively.

     

    Then one member asked me,  “Ken if you were opening up a Hamburger place, and you had to make it successful, what would you do, since on each corner, within 10 blocks there was another Hamburger Joint.  I won’t name them here, but you know the names.

     

    What would I do?  Hm  Hm

     

    Some would say create a tastier hamburger.  Others might say Location, Location, Location. 

     

    Others might say to offer a cheaper burger like McDonalds.

     

    I’d say it was wishful thinking if you think that would make you successful.

     

    There is a better way and guaranteed it’s success from the opening day and into the future.

     

    There’s a burger place in Aruba that really differentiates itself from the rest of the Hamburger place on the Island.  Anyone can duplicate his or her success. 

     

    It doesn’t have anything to do with Hamburgers.  It has to do with their fries.  Trust me, they do have a great hamburger but it’s the Fries that drives a lot of people to their place

     

    It’s crowded from the minute they open until they close.

     

    What is their secret?  They spray their Fries with s special oil that is so tasty, you want more and more.

     

    Trust me. You’ve never eaten fries until you’ve devoured these crispy critters that have been tossed with this special flavored oil. 

     

    I’m telling you this story because most business owners I talk to, try to tell me all the time that they will be successful because they are better than the competition.

     

    Be different and separate yourself from the competition.

     

     

     

    Well that’s it for this Issue.  Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.buildyourbusinessfast.com   and sign up for my one on one Coaching program.  You can’t lose by investing just $20/month in the growth of your business.  You probably Tip more than your investment each month. Invest in the growth of your business.

     

     

    0
    24 December 2014, 22:36
     

    What’s In It For Me? Getting your Customer/Client to Always Like You

    Getting your Customer/Client to Always Like You

    Two weeks ago I had to fly to Salt Lake City and since I arrived at the Airport early, I
    decided to go to the Airlines Club in the Concourse.

    I sat down and opened my computer to write another article for you.  When all of a
    sudden, something caught my eye. 

    There were three men sitting across from me who were interviewing what I
    perceived, Job Applicants.

    I couldn’t help but listen in.  

    The first candidate that they interviewed was I’d say 30 years old or around that
    age. He looked sharp and had a quick answer for all of the questions they threw at
    him. 

    But try as he might, he failed to connect with the 3 Interviewers.

    Remember,  whenever you are trying to sell something you “must connect with your
    audience.”

    The next candidate was about 40 or so of age.  He looked like he belonged on a
    Beach in Malibu.

    Hi speech was comfortable and convincing and filled with confidence. But I noticed
    that he made a very huge mistake.

    He focused his attention on just one of the  three Interviewers and neglected the
    other two Interviewers.

    So, the next rule that you must remember is, “ Make every member of your audience
    feel important.”

    So finally, the third person was a woman about 30 something. 

    She answered all of the questions they asked did so confidently.  But I noticed that
    she never Smiled and the Interviewers noticed that she didn’t smile.

    To me this is important, as the next rule I’d like you to remember is “You must smile
    when Selling.”

    Why?  Because nothing warms up an audience like a warm and gently smile.

    When I was setting up appointments and selling I’d always have a mirror by my
    phone and I would purposely smile as I was talking to the individual about setting
    up an appointment. 

    But most of all, when I was on the appointment, I’d put on a gentle smile to show
    that I was listening to their story.

    Anyway, I don’t know which of the 3 candidates got the job, but what I got from
    listening in was the following.

    1.    Connect with your audience.
    2.    Make everyone in your audience feel important.
    3.    And smile.


    If you do all of these things I do know your audience will almost always like you
    and trust you.  And remember, an audience that likes you is lubricated to buy
    from you.

    Well that’s it for this Issue.  Next time I’ll write about another solution to
    problems you might be having and how to reverse them. If you need
    step by step instructions on how to implement this and other ideas I
    give on Creating Customers. Please go to www.buildyourbusinessfast.com  
    and sign up for my one on one Coaching program.  You can’t lose by
    investing just $20/month in the growth of your business.  You probably
    Tip more than your investment each month. Invest in the growth of
    your business.


    0
    11 December 2014, 02:23
     

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