How to Create a Potent Signature File That Will Attract Qualified Prospects Part 4
The next step in the process is to Create a Compelling Headline.
The Headline will be the thing that will get your prospects to read your sig file. Most sig files, like most advertisements, don’t have a headline. This is one of the reasons most sig files don’t get read or results.
Remember, the headline is the Ad for the Ad. Over the years I have found that if you use an interest-generating headline that tells readers “what’s in it for them” if they read your ad, you will get an increase in those salivating to read your sig file.
If you aren’t used to writing headlines, it can be daunting. It is a skill that you can master with practice and a little research.
The next time you check out of a grocery store, check out the tabloid magazines. Purchase one and use the headlines they have in it, to create your own headline.
Most great headlines address a problem, challenge, frustration or interest that is common to a specific group.
Here’s a secret a few only know of. Your headline and sig file should be targeted to a specific market. You shouldn’t think about what non-prospects think about your sig file.
An easy way to develop a strong headline is to begin with “How to (solve a frustration), You can also try “Announcing…” or “Introducing…”
Another technique is to ask a question, starting with, “ Are You…” or “ Do you…” or “Does Your….”
The next step in the process is to Support Your Headline with a Benefit.
Once you have created your Headline, you should describe the key benefit of what you do that supports your headline, For example, “ A new report reveals the truth about (problem) or “Learn 7 ways to Reduce Your (Problem). And get (benefit.)” or “New Insurance policy guarantees you will (solve problem) and (realize benefit.)”
If these look like the headlines you see in the check out magazines, you are correct in assuming that. My whole rational is” Why should you reinvent the Wheel.”
These headlines and statements sell millions of magazines and they can work for you also. But only if you use them.
It is very important for you to state a specific benefit your prospects will get if they take your desired action. The benefit must relate to the need of your target market.
I’ve seen many Business Owners make the mistake of assuming they know what their prospects and customers want. I don’t want you to make that same mistake and suffer for that mistake.
The best way to find out what your prospects and customers need is to simple ask them. Or you can test different benefits to discover which is most appealing to your target audience. Then, and only then, will you be sure that you are giving your customers what they want.
Well that’s if for this session. Please work on what I’ve given you here so that in two weeks, when I put the last step into action, you will be ready.
If you need step by step instructions on how to implement this and other ideas I give on Creating Customers, please go to www.buildyourbusinessfast.com and sign up for my one on one Coaching program. You can’t lose by investing just $20/month in the growth of your business. You probably Tip more than your investment each month. Invest in the growth of your business.