How A ‘Closed-Door’ Sale Can Generate A Bundle For Your Business- Over and Over Again!
Hi, and welcome again to this weeks Marketing Tip.
Before I begin, I want to say, “Thanks” for the many messages I’ve received from my readers who have implemented these tips and the successes they have had.
In my coaching program, I’ve received many email messages and faxes, where my subscribers asked me to address and write about some of the problems they were having. Each month I have given them the step by step methods to solve those problems but also at the same time to build their business by Creating More and More Customers.
You should take advantage of the program. It’s only $20 per month and You get so many ideas on Creating Customers. Go to www.buildyourbusinessfast.com
This week I’m going to go over a concept I call, “Invitation Only Events.”
Have a “Private Letter Sale.”
Any retailing business, on or off the Internet, can write a letter to their customers inviting them to a special event sale.
It’s not just a sale. It’s by invitation only. The key here is that you must make it an honest sale with true bargains. If you don’t it won’t succeed.
In your letter to your customers about the event, you must explain why you’re having the sale.
Perhaps business is slow and you need to generate some quick cash to pay your ongoing bills, or if you’re business is seasonal, tell them. Truthfully.
Explain that you do make a profit during your busy season, but you slow down in the off-season. And that you’re rent, payroll, utilities and other bills are due each month whether you do much business or you don’t.
You could say something like, “ I could lay off my employees during this slow season but they are the best and loyal employees and they have families to support, so you’d rather offer your regular customers these special deals so you can generate the cash you need now.
Whatever the reason is, tell them in that letter.
Always make sure you tell them “The Reason Why” this offer is so incredible.
Compare it to what the competition is offering and show the savings to your customers.
Show them what they’d have to normally pay for the same products, compared to this special sale.
Always give them the reason why you can make this offer. Tell the truth. It’s the right thing to do.
Here’s a sample letter you can use.
Dear Preferred Customer:
I need your help.
Our manufacturers shipped thousands of dollars of merchandise to us too late for this season.
This has caused an overstock for us and I need to liquidate the inventory and I need to do it NOW!
Unfortunately I can’t advertise these products at Liquidation Prices because other businesses will complain.
I did get permission to hold a CLOSED-DOOR, PRIVATE EVENT.
My supplier said I could hold this event only under three conditions:
1. The event will not be advertised other then by this letter.
2. The event must be supervised by the manufacturers’ rep.
3. The event can only be held one day, this Saturday, Oct. 13th.
We will be liquidating all of the styles in our store.
Please note: This is a one-time event. It will not be repeated under any circumstances.
So come to this event and see the best styles of today at the lowest prices ever.
The letter also should have the time, date, and location for the sale.
Do you see how this letter gave the reasons why the sale is being held, and also how it had many benefits for the customer? I probably could have listed dozens of more benefits.
I doubt that many of your customers would miss such an event.
I’m sure if you sat down; you could create these types of events for your business.
Well that’s it for this week. Next week I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers, please go to www.buildyourbusinessfast.com and sign up for my one on one Coaching program. You can’t lose by investing just $20.00 per month in the growth of your business. You probably Tip more than your investment each month. Invest in the growth of your business.